What did Marx mean by commodity fetishism?

Commodity fetishism is one of Marx’s most consistently enduring ideas, and it is surprisingly accessible. Commodity fetishism is the condition in which production is no longer seen as a social endeavor but as the simple exchange of money and commodities.

What does Marx say about commodification?

According to Marx, commodification is a process by which exchange value comes to dominate use value. Markets, money, and profit-orientation are instruments that facilitate the subjugation of use value to exchange value.

What is commodity fetishism example?

In consumer society, products sell an image of the consumer to others. Chocolate, for example, can bring prestige if it comes from a particular manufacturer and falls within a certain price range.

How does Marx define alienation and commodity fetishism?

Alienation is the transformation of people’s own labour into a power which rules them as if by a kind of natural or supra-human law. The origin of alienation is commodity fetishism – the belief that inanimate things (commodities) have human powers (i.e., value) able to govern the activity of human beings.